More than just a tagline, it’s our driving motto. We are, by nature, DESIGNED TO WIN.
DESIGNED TO WIN
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A LEGACY REDEFINED IN THRILLING GREEN
CARRERA CHRONOGRAPH

The Legend of Moonwatch
In 2022, 0MEGA and Swatch created a groundbreaking Swatch version of the legendary 0MEGA Speedmaster Moonwatch, the first watch on the moon.
AN ICON, REBORN
TRIBUTE TO AYRTON SENNA

TAG Heuer Monaco
The TAG Heuer Monaco is more than just a watch; it’s an icon in the world of horology, celebrated for its unique square case and rich motorsport history.
TAG Carrera P0RSCHE Chronograph Special Edition
DISCOVER MORETo Celebrate an Icon Of Ocean Navigation
Since its launch, the 0MEGA Aqua Terra Worldtimer has gained global popularity for its striking dials, technical precision, and exceptional craftsmanship.

Speedmaster Moonwatch “Silver Snoopy Award” 50th Anniversary


Launched in 1969, the Monaco forever changed the face of luxury Swiss watchmaking.
A WATCH AS UNIQUE AS YOU ARE
Define your TAG Carrera’s character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.
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