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Different worlds, same passion: discover how we join forces with the best to continue expanding the boundaries of the avant-garde.

We partner with prestigious names across all industries to create unique timepieces, always driven by a passion for performance, innovation and excellence.

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COLLABORATION

TAG X PORSCHE

TAG and Porsche unite their motorsport heritage and design innovation in a collaboration that fuses automotive details with watchmaking expertise.

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COLLABORATION

TAG X GULF

In 1971, actor Steve McQueen starred in the film “Le Mans.” The King of Cool famously wore a TAG Monaco on his wrist while driving a Porsche 917K emblazoned with the Gulf logo. An iconic trio was born.

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COLLABORATION

TAG X SENNA

Celebrating the indomitable spirit of Ayrton Senna, TAG honors his extraordinary impact on F1® racing and his legacy of pushing limits. A longstanding collaboration that mirrors the precision and passion that drove the Brazilian legend to greatness.

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Our collections

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25% OFF TAG Heuer Link Date ZOBRAZIT PRODUKT

TAG Heuer Link Date

WBC2110.BA0603

Automatický, 41 mm, Ocel

Původní cena byla: $262.90 USD.Aktuální cena je: $196.99 USD.

Our LEGENDS

TAG Heritage ambassadors were fearless racing icons who pushed limits, defied conventions, and continue to inspire future legends in the brand’s universe.

Steve McQueen at a motorsport event
Ayrton Senna in a racing suit
AYRTON SENNA STEVE MCQUEEN
CARRERA CHRONOGRAPH

Automatic, 39 mm, Steel

CARRERA CHRONOGRAPH

The Carrera Chronograph 39mm revives the iconic “Panda” design, blending vintage charm with a modern glassbox style for racing and heritage enthusiasts.

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CARRERA DATE

Automatic, 41 mm, Steel

CARRERA DATE

Embrace a sense of timeless design in the Carrera Date collection, where classic elegance fuses with contemporary flair.

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CARRERA PORSCHE

LIMITED EDITION

CARRERA PORSCHE

Celebrate a cornerstone moment in motorsport history with the Carrera Chronosprint X Porsche Rallye. Limited to 911 pieces, it honors Porsche’s historic 1965 Monte Carlo Rally prowess.

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A WATCH AS UNIQUE AS YOU ARE

Define your Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

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