Different worlds, same passion: discover how we join forces with the best to continue expanding the boundaries of the avant-garde.

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COLLABORATIONS

We partner with prestigious names across all industries to create unique timepieces, always driven by a passion for performance, innovation and excellence.

Best SELLERS

CBL2115.FC6494

Monaco Chronograph

$304.99 USD
CBL5190.FT6313

Monaco Split-Seconds Chronograph I F1®

$169.00 USD
CBL2111.FC6453

Monaco Chronograph

$196.99 USD
CBW2185.FC8350

Monaco Split-Seconds Chronograph I F1®

$304.99 USD
COLLABORATION

TAG X PORSCHE

TAG and Porsche unite their motorsport heritage and design innovation in a collaboration that fuses automotive details with watchmaking expertise.

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COLLABORATION

TAG X GULF

In 1971, actor Steve McQueen starred in the film “Le Mans.” The King of Cool famously wore a TAG Monaco on his wrist while driving a P0RSCHE 917K emblazoned with the Gulf logo. An iconic trio was born.

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COLLABORATION

TAG X SENNA

Celebrating the indomitable spirit of Ayrton Senna, TAG honors his extraordinary impact on F1® racing and his legacy of pushing limits. A longstanding collaboration that mirrors the precision and passion that drove the Brazilian legend to greatness.

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Our collections

CAZ101AX.BA0637

F1 Chronograph x Senna | Special EDITION

$250.99 USD $331.99 USD
CBS2114.BA0053

Carrera Chronograph | Special EDITION

$169.00 USD $412.99 USD
CBS5012.FC6571

Carrera Chronograph Tourbillon Extreme Sport | Special EDITION

$169.00 USD $412.99 USD
CBS5010.FC6543

Carrera Chronograph Tourbillon | Special EDITION

$223.99 USD $304.99 USD
CBN2A1M.FC6526

Carrera Chronograph | Special EDITION - Collab

$169.00 USD $385.99 USD
WBC2110.BA0603

Link Date | Special EDITION

$196.99 USD $277.99 USD
WBC131G.BA0649

LINK Date | Special EDITION

$169.00 USD $412.99 USD
Monaco Split-Seconds Chronograph I F1® | Special EDITION

Monaco Split-Seconds Chronograph I F1® | Special EDITION

$304.99 USD $385.99 USD
CAW211P.FC6356

Monaco Chronograph | Special EDITION

$169.00 USD $385.99 USD
CBL218B.FT6236

Monaco Chronograph Sport | Special EDITION

$277.99 USD $412.99 USD
CBP1112.BA0627

Aquaracer PROFESSIONAL 200 CHRONOGRAPH

$277.99 USD
WBD1320.BB0320

Aquaracer Date | Special EDITION

$304.99 USD $331.99 USD

Our LEGENDS

TAG Heritage ambassadors were fearless racing icons who pushed limits, defied conventions, and continue to inspire future legends in the brand’s universe.
STEVE MCQUEEN
AYRTON SENNA

Automatic, 39 mm, Steel

CARRERA CHRONOGRAPH


The Carrera Chronograph 39mm revives the iconic "Panda" design, blending vintage charm with a modern glassbox style for racing and heritage enthusiasts.

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Automatic, 41 mm, Steel

CARRERA DATE

Embrace a sense of timeless design in the Carrera Date collection, where classic elegance fuses with contemporary flair.

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LIMITED EDITION

CARRERA P0RSCHE

Celebrate a cornerstone moment in motorsport history with the Carrera Chronosprint X P0RSCHE Rallye. This model, limited to 911 pieces, honors Porsche’s historic 1965 Monte Carlo Rally prowess with the legendary P0RSCHE 911, blending racing heritage with cutting-edge watchmaking.

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A WATCH AS UNIQUE AS YOU ARE

Define your Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

Customize your Carrera